Social media has long been considered a domain primarily dominated by consumer brands. However, the landscape is rapidly shifting, and B2B companies are realising the immense potential of social media in driving growth and building strong brand recognition. In a recent episode of the "SOCIAL 3.0" podcast, Alvin, the social media lead at the fintech Threadd, shares his invaluable insights and experiences on leveraging social media for B2B success.
Top 5 Takeaways:
Embrace Creativity and Stand Out: Alvin emphasises the importance of breaking free from the traditional corporate mould in B2B social media. By experimenting with creative content formats like TikTok-style videos and using unexpected visuals, Threadd has successfully captured attention and differentiated itself from competitors.
Data-Driven Approach: Alvin stresses the significance of data in guiding social media strategies. By combining social media metrics with website analytics and other digital touchpoints, he paints a comprehensive picture of the customer journey, enabling better attribution and proving the revenue impact of social media efforts.
Understand Your Audience: Walking a mile in your customers' shoes is crucial for effective social media marketing. Alvin advocates collaborating with sales, customer service, and development teams to gain deep insights into customer pain points, preferences, and behaviours, enabling the creation of truly relevant and valuable content.
Empower Employee Advocacy: Alvin recognises the power of personal branding and encourages companies to empower their employees to become brand advocates on social media. By providing resources, training, and support, companies can amplify their reach and credibility through the authentic voices of their workforce.
Leverage Community Platforms: Beyond traditional social media channels, Alvin explores the potential of community platforms like Reddit and Discord. These platforms offer opportunities for listening to real-time conversations, gathering industry insights, and connecting with specific target personas, such as developers.
Alvin's insights from this episode offer a refreshing perspective on the role of social media in B2B marketing. By embracing creativity, data-driven decision-making, audience understanding, employee advocacy, and community platforms, B2B companies can unlock new growth opportunities and build strong brand recognition.
I hope you enjoy the episode!
Andy ❤️
Unleashing the Power of Social Media in B2B: with Alvin Gunputh [SOCIAL 3.0 Podcast S1. Ep6.]