In the latest episode of Social 3.0, we dive into the innovative marketing strategies driving VEED, the rapidly growing AI video tool. Our guest, Leila Woodington, Head of Marketing at VEED, what it takes to build an organisation that truly unlocks the power of marketing.
Key Takeaways:
Brand-Centric Approach: VEED prioritises brand building alongside performance marketing, recognising the long-term benefits of a strong brand identity. This approach has helped them create a distinctive presence in a crowded market.
Organic Growth Foundation: VEED's growth strategy is rooted in organic channels, with SEO and YouTube content serving as primary drivers. This foundation allows for more sustainable and cost-effective growth than relying solely on paid acquisition.
Balancing Speed and Quality: Despite rapid growth, VEED maintains a culture of agility while implementing processes to ensure quality. This balance allows them to quickly capitalise on new opportunities without compromising standards.
Diversified Channel Strategy: While SEO remains their biggest growth driver, VEED has successfully expanded into other channels, including paid search, social media, and in-person events, creating a more robust and resilient marketing mix.
Human-Centric Branding: VEED differentiates itself in the tech space by maintaining a human touch in its branding and communications, resonating with both individual creators and enterprise clients.
These strategies have contributed to VEED's impressive growth, with the company doubling its annual recurring revenue from $12 million to $24 million in just one year.
To gain more insights into VEED's marketing approach and learn how to apply these strategies to your B2B marketing efforts, listen to the full episode of Social 3.0.
Discover how balancing brand building with performance marketing can drive sustainable growth for your business.
I hope you enjoy the episiode!
Andy
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