In the latest episode of our podcast, we sat down with Stuart Hillhouse, Head of Content at Mutiny, to explore the evolving landscape of B2B content marketing and the transformative impact of AI on content creation workflows. Stuart shares valuable insights from his journey in marketing and his current role at Mutiny, a web personalisation platform.
Key Takeaways:
Content Marketing Strategy: Stuart emphasises the importance of balancing "always-on" content with quarterly campaigns that create significant market impact.
AI in Content Creation: The podcast delves into Stuart's five-stage model of AI maturity in content marketing, from ad-hoc usage to advanced, multimodal content creation.
Leveraging Internal Knowledge: Stuart highlights the untapped potential of using AI to extract insights from sales call transcripts and other internal company resources.
Personalisation and Buyer Psychology: The discussion touches on the significance of understanding buyer triggers and personalising content to address specific pain points.
Future of Content Marketing: Stuart provides a glimpse into the potential future of content marketing, where AI agents could enable real-time, one-to-one content personalisation across multiple platforms.
Stuart's insights offer a balanced view of how AI is reshaping content marketing, acknowledging both the challenges and opportunities it presents. Whether you're just starting to explore AI in your marketing efforts or looking to advance your strategies, this episode provides valuable perspectives on navigating this rapidly evolving field.
Enjoy the episode,
Andy
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