In this episode, we sit down with Ben, a prominent creator and B2B influencer. From his beginnings as a fitness content creator to becoming one of the most respected voices in creator education and B2B influence, Ben shares invaluable insights about content creation, platform strategy, and the future of B2B influencer marketing.
If you’re looking at growing on LinkedIn or TikTok or want to understand more about how influencers can help drive growth for your B2B brand, this episode is for you.
Key Takeaways:
Content Personality Fit Matters Ben emphasizes the importance of finding your authentic voice in content creation. His journey from gaming entertainment to educational content demonstrates how crucial it is to align your content with your natural personality and energy levels for sustainable growth. Instead of forcing yourself into a persona that drains you, focus on content that allows you to be the best version of yourself.
Strategic Platform Selection While many creators focus solely on TikTok or Instagram, Ben identifies LinkedIn as an emerging opportunity for 2025, particularly in video content. With lower competition and high demand for quality video content, LinkedIn presents a unique opportunity for creators to establish themselves before the space becomes saturated.
Research-Driven Content Strategy Ben reveals his two-list approach to content research: an inspiration list for style and presentation, and an idea list for content topics. This methodical approach helps creators identify what resonates with their audience while developing their unique voice.
Quality vs. Quantity Balance Rather than relying solely on consistency, Ben advocates for a balanced approach that prioritizes learning and improvement. He suggests that posting less frequently but investing more time in skill development often yields better results than maintaining a high posting frequency without improvement.
Revolutionary B2B Influencer Marketing Approach Ben shares groundbreaking insights about B2B influencer partnerships, suggesting that companies should focus on long-term relationships through free subscriptions and generous affiliate programs rather than one-off sponsored posts. This approach creates authentic brand advocates rather than mere promotional partners.
I could have sat and listened to Ben for hours. So, take a few minutes out and enjoy the conversation.
Andy
❤️
Share this post