If you're an entrepreneur, marketer, or anyone interested in driving growth through content and community, this episode is for you.
I sit down with Tibo Louis-Lucas, the founder of Taplio, Tweet Hunter, the former of which was recently sold for $10m. Throughout the conversation, Tibo shares his philosophy and approach to building successful products, creating engaging marketing experiences, and fostering organic growth – all rooted in a deep understanding of user empathy and pain points.
I found myself nodding along throughout this interview and is the perfect example of how a community-centric approach transforms organic growth.
Top 5 Takeaways
Solve your own problem: Tibo’s most successful products, Taplio and Tweet Hunter, were born out of his struggle to grow a social media audience. By deeply understanding the user's pain, he could build solutions that truly resonated with users.
Prioritise user feedback: Tibo emphasises the importance of obsessing over user feedback and experiences. In the early days, he had support tickets redirecting directly to his DMs, allowing him to constantly gather insights and improve the products.
Quantity over quality: Contrary to conventional wisdom, Tibo suggests that for the social media tools he’s created, shipping quickly and in quantity is often more effective than polishing a single idea to perfection.
Leverage SEO strategically: In addition to social channels, Tibo discusses using SEO as a significant driver of organic traffic by creating standalone, free tools that rank well and funnel users to paid products.
The importance of a personal brand: Personality-led growth is real. Tibo has cultivated an impressive following across Twitter, LinkedIn and his newsletter. This approach to delivering educational guides and playbooks to help other creators and sharing his learnings openly has created a community that truly trusts him and has become the growth engine for his multiple businesses.
Throughout the podcast, Tibo’s insights and experiences offer valuable lessons for anyone looking to build successful products, leverage social media effectively, and prioritise user-centric growth strategies.
I hope you enjoy the episode! ❤️
From Personal Brand to Profitable Business (SOCIAL 3.0 Podcast: S.1 Ep. 3)