Why subscribe?
Social 3.0 is your B2B growth companion, designed for marketers and founders who want to build a defensible Go-to-market strategy through influence, content, and community.
What to expect
I unpack the most critical shifts in how brands are discovered and trusted in today’s AI-powered, influence-driven world.
You’ll get:
Insightful frameworks and tips to help you drive growth.
Real-world examples from leading SaaS, service, and creator-led businesses
Social 3.0 is your backstage pass to the future of B2B go-to-market—shaped by community, powered by creators, and designed to outperform traditional funnels.
Let’s connect
We’d love to hear your take—find me on LinkedIn @andyrlambert

Subscribe to Social 3.0
People
Helping B2B brands grow through influence, content & community. Author of the best-selling book SOCIAL 3.0 Previously: Founder @ ContentCal (acquired by Adobe) Now: Leading product @ Adobe Express. Speaker | Advisor | Investor.