Why subscribe?

Social 3.0 is your B2B growth companion, designed for marketers and founders who want to build a defensible Go-to-market strategy through influence, content, and community.

What to expect
I unpack the most critical shifts in how brands are discovered and trusted in today’s AI-powered, influence-driven world.

You’ll get:

• Insightful frameworks and tips to help you drive growth.

• Real-world examples from leading SaaS, service, and creator-led businesses

Social 3.0 is your backstage pass to the future of B2B go-to-market—shaped by community, powered by creators, and designed to outperform traditional funnels.

Let’s connect
We’d love to hear your take—find me on LinkedIn @andyrlambert