New Year. New Newsletter 🎉
Welcome to the inaugural edition of the Get Social newsletter!
Firstly, thank you for subscribing; starting something new is always daunting, so we appreciate your support!
Our promise to you is to deliver one email each month chock full of actionable social media goodness to help you grow your business, covering:
The most important new social media trends, news and updates you need to know
Content ideas to help fuel your inspiration
Post templates to help you create content faster
Right. That’s the preamble done. Let’s dive in.
The social media stats, trends and data you need to know
Check out the slide deck for all important social media data, trends and updates you need to know for January. Or, watch on-demand:
Jordan & Andy’s 9 social media predictions for 2023
Here’s where we think social is headed this year. ⬇️
Despite threats of further bans, TikTok continues to be the most heavily used platform
YouTube Shorts will become TikTok’s most likely challenger, and provide brands with a great growth opportunity
Micro-communities (Like Discord and Reddit) continue to thrive
Collaboration will be essential for growth (thinking beyond your feed)
LinkedIn will lean in even more heavily on ‘Creators’ as personal branding continues to grow
Social commerce will continue to rise
Twitter will continue to keep us on our toes, BUT emerge as a better platform for brands
The platform that provides the best monetary incentives for creators will win. Choosing who we work with is more important that choosing the platform we’re on
Instagram will continue to look for other platforms for inspiration, BUT Reels will continue to be a big focus
Stat of the month
A massive 61% of Instagram users use the app to find out about new products.
Tip of the month
After reading this, your TikTok strategy will never be the same. (Click the image to view the full post)
Quote(s) of the month
I was going to include just the one quote, but two themes stood when we asked the question ‘What’s the #1 piece of advice every social media manager needs to know?’
The importance of not being consumed by time spent on social
"Make sure to leave your FOMO aside, take a break when you need it and enjoy the offline environment. You'll see how by recharging new ideas will fly-in." Michaela Radu
The importance of ‘focus’ in a social strategy
“Being on a few platforms and posting valuable content consistently > being on all the platforms” Holly Steer
Content ideas
7 content ideas that can work for any business. Click the image to view them all.
These ideas focus on what I see as the 3 core compenents that any good social media content should have.
1️⃣ They focus on the audience
2️⃣ They are relatable
3️⃣ They prioritise interaction
Post templates
Want some post templates that you can pick up and run with? Jordan’s created some social posts for you remix and repurpose. Click on the links below to work with the post concepts you like.
Catch up on this months’ social media strategy session
Many people see Facebook as a ‘pay to play’ platform. But having grown each of our respective businesses on Facebook, Jordan and I disagree.
With nearly half the world’s population actively using Facebook each month, it’s hard to ignore. And with over 1.8 billion people using Facebook Groups, there really is an incredible opportunity.
We break down what’s working right now and how any business can create a Facebook strategy that gets results.
You can catch up on all live strategy sessions and social updates on the Adobe Express YouTube
Upcoming events
Watch live or on demand on the Adobe Express YouTube channel
February 7th, 4pm (UK): Create your Instagram plan.
February 21st, 4pm (UK): February social media update.
That’s it! We really hope you found this useful and we’ll see you same time next month!
Thank you 🙌
Jordan and Andy
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