Get Social: November Edition

Social media trends, updates and content ideas to fuel your inspiration

Dec 01, 2023

Hey friends 👋 Welcome to the final issue of Get Social! for 2023!

I hope you’ve found this newsletter useful and we’ll continue sharing the most interesting social media updates each month. (so long as you’ll have us!).

Anyhoo, here’s your monthly newsletter designed to simplify the world of social media marketing. Giving you;

The most important new social media trends, data and updates you need to know
Content ideas and inspiration to help fuel your creativity
Tips to help you create content faster

Ready? Let’s do it.

View on web for the best experience.

📣 The social media stats, trends and data you need to know

You know the drill, here’s the slide deck, giving you a network-by-network run through all of the most important updates you need to now. If you’d like to watch a replay of the walk-though of the updates, check out the below video ⬇️.

TL;DR

Four themes that have dominated this month...

1️⃣ Social media is changing. The decline of feed post sharing along with the rise of Ad-free subscriptions and niche communities is a very interesting trend to watch.

2️⃣ Instagram Reels is growing quickly. Meta is recovering lost ground to TikTok, usage is growing and a plethora of new features have been launched to help us leverage this format.

3️⃣ Facebook is leaning into ‘creators’. For the first time, we’re seeing Facebook confirm how they are ranking organic content. Right now, it’s content from creators they want to prioritize.

4️⃣ Threads usage is climbing. After a decline in growth post-launch, Threads is again demonstrating the incredible power of Meta to replicate - and make a success of other’s features.

🚨 Stat of the month

According to Mr.Instagram, Adam Mosseri, Reels makes up 50% of the time people spend on Instagram. This is massive.

Given the success of Reels in 2023, expect to Instagram continue to prioritise Reels in 2024. As a result, it will be a hard content format to ignore if we want to grow on Instagram.

📣 New feature of the month

Instagram have changed (and improved in my view) how Reels plays are counted. We’ll now see a split between initial plays and replays. This might cause a short term discrepancy in your reports, but this ‘Replays’ metric is definitely one we need to pay attention to.

We know that all social networks optimise for maximising the time a user stays on the platform. This is why replays is a very important signal. It says to Instagram that your content is capturing attention and will likely garner additional reach as a result.

Replays is definitely a metric to pay attention to as you’re evaluating your best performing posts from 2023.

👉 Tip of the month

Much has been written about the Stanley travel mug vs car fire viral social moment. If you missed it, this article has the DL.

It’s an excellent story, for sure, but hidden underneath the surface are three crucial points that we can all learn from.

What others say about you will always be more impactful than anything we say about ourselves. We don’t need a car fire to make this work for our brands, we just need to switch our focus to one that prioritises the voice of our audience.
Having worked in social for many years now, I still see marketing efforts over-indexing on content creation vs. designing for user generated content. For example;

If you sell physical products, Does your packaging encourage or reward your customer sharing on social?
If you work in hospitality, what experiences, backdrops and reminders can you create to encourage sharing?
If you work in B2B or sell intangible products or services, create and incentive ambassador programs and co-create content together with influential customers.

Share of voice is the only metric we all need to pay attention to. Social media is a magical business growth tool as it lights a fire (pardon the pun) under word of mouth. Word of mouth has always been - and will always be - the most effective way to grow a business. Just look at all of the mentions ‘Stanley’ across social media and press. All of this builds your ‘Share of Voice’ (the count of how many times a brand is mentioned online). If your share of voice (SOV) is larger than your market share (SOM) - you will grow. Simple 😅
We need to think beyond what we put in our own feed and focus more on what others are saying about us. Having a million followers is useless if they do not amplify your message to their audiences.
The people behind the brand make all the difference. ‘Authenticity’ has been ranked as the word of the year and this is why. We’re faced with an onslaught of content and miss-information. We’re all in search of genuine connection and such an unpolished narrative from the CEO is what an audience craves.

All of these are deeply tied into ‘trust’, of which we all know is the underlying emotion that governs all buyer behaviour.

What an incredible case study to close out a year. Here’s to growing our brands on social in 2024!

🎅 See you next year!

Thank you for reading, I’ll be back in January as we strap in for another big year in social media.

That’s it for this week, we so hope you found this useful 🙌

Don’t forget to share this newsletter with your friends 😊

We always love chatting about and helping on all things social media. Feel free to connect and message us at @jordandeneellis and @andyrlambert

Made with ❤️ by Jordan and Andy