Get Social: March Edition
Social media trends, updates and content ideas to fuel your inspiration
👋 Welcome to March’s edition of Get Social! Covering,
The most important new social media trends, news and updates you need to know
Content ideas and inspiration to help fuel your creativity
Post templates to help you create content faster
Ready? Let’s do it.
The social media stats, trends and data you need to know
Check out the slide deck for all important social media data, trends and updates you need to know for March. Or, watch on-demand:
TL;DR
Here are the 7 key takeaways from all of the changes this month. ⬇️
We’re seeing the dawn of ‘Premium’ social media, where we need to pay to reach our audience.
We also seeing the start of AI being ‘baked-in’ to social media platforms. Expect much more to come here.
TikTok and short form video continues to be the best way to fight decreasing reach.
But…is a total ban of TikTok on the cards?
Podcasting continues to grow and LinkedIn and YouTube could be good places to leverage.
Collaboration with others and increasing interaction and participation on your are crucial for growth. Instagram are releasing lots of features to help here.
Building community around a specific topic has never been so important. We’re seeing lots of growth happening around ‘micro communities’.
Stat of the month
Whether your job is to manage social media in a business, or trying to grow a small business - spending time learning social media pays off. Not just in terms of business growth, but personal growth too. 🤓
Tip of the month
Sophie Miller runs the social media community Pretty Little Marketer. Not only is her content 🔥, she breaks down her own growth tactics for community building in this Twitter thread:
TL;DR
These are the 3 elements that have helped Sophie achieve this remarkable growth.
Commenting. Engaging on comments on both your own posts and strategically commenting on content where she can add something useful (or funny) to get seen.
Showcasing expertise. Sophie’s changed from “how to” to “how I” to position herself as the expert, sharing lived experience to build trust.
Reach and nurture strategy. Sophie breaks down her content strategy into 2 parts; Reach and Nurture. Reach content: gets her in front of more (and new) people, aimed at being more viral in nature, providing culturally relevant takes on the industry she works in. Nurture content: looks after the people when they follow and arrive on her profile, focussing on educational content that builds trust and credibility.
Quote of the month
We know that ‘consistency’ is a crucial part of social media success, but we often get in our own way by overanalysing and trying to strive for perfection.
Putting out more content leads to better quality. Creating content is a skill, and a skill takes practice.
Content ideas
Talking of being consistent, we know first-hand that being consistently creative is hard.
So, we’ve decided to help out those that are time-poor and in need of a little inspiration.
We’ve created a whole library of social media prompts for you. With over 25 post ideas and templates across a range of topics, there is enough content for you to post every day for the next month. 😇
This link (which only works on desktop for now), will take you to the post inspiration library, hosted for free on Adobe Express, of which you can use in the following ways:
🎨 Edit and download the post ideas you like
➡️ Create a free Adobe Express account and copy the whole library to your own account, so you can use these ideas whenever you need.
📅 Plan out your content calendar for the next month using the Adobe Express Content Scheduler and schedule each of these ideas to be published across Facebook, Twitter, Instagram, LinkedIn and Pinterest with one-click.
Catch up on this month’s social media strategy session
Want to build your brand or grow your small business on LinkedIn? We learned the best practices from LinkedIn directly!
LinkedIn are hitting record numbers right now and as such, I've been wanting to organise this session for a while and it did not disappoint. I was joined by Sarah Ohlson, Creator Manager at LinkedIn to run a live webinar on 'How small businesses can grow on LinkedIn'
You'll learn how to use LinkedIn to grow your small business, including:
➡️ Why LinkedIn is so important right now
➡️ How to build the best possible profile
➡️ Best practices and tips for creating engaging content
➡️ How you can use Adobe Express to bring your content to life.
Watch on-demand below:
You can catch up on all live strategy sessions and social updates on the Adobe Express YouTube
Upcoming events
Stay up to date on strategy, tips and updates with our live shows. Watch live or on-demand on the Adobe Express YouTube channel
That’s it! We really hope you found this edition helpful and we’ll see you same time next month!
Thank you 🙌
We always love chatting about and helping on all things social media. Feel free to connect and message us at @jordandeneellis and @andyrlambert
Jordan and Andy
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