Get Social: February Edition
Social media trends, updates and content ideas to fuel your inspiration
👋 Welcome to February’s edition of Get Social! Covering,
The most important new social media trends, news and updates you need to know
Content ideas to help fuel your inspiration
Post templates to help you create content faster
Ready? Let’s do it.
The social media stats, trends and data you need to know
Check out the slide deck for all important social media data, trends and updates you need to know for February. Or, watch on-demand:
TL;DR
Here are the 6 key takeaways from all of the changes this month. ⬇️
Social media continues to have an incredible impact on society, nearly 60% of the world’s population (4.8 billion people) use social media every month.
Facebook continues to promote the use of Reels, which means good organic growth potential. (Maybe now’s the time to start rethinking our Facebook strategy?)
YouTube Shorts continues to offer a great opportunity for small businesses. (It feels like YouTube Shorts is like TikTok 2 years ago. It’s growing rapidly, both in terms of usage and new features - so I expect it to emerge as a strong platform for small businesses.
LinkedIn’s strong growth, organic reach and SEO value mean it’s continuing to look like a solid platform for any type of business to drive growth.
Twitter appears to be tilting more towards a ‘pay to play’ model with their constant investment in Twitter Blue. (A model that’s also being closely watched by Meta)
Instagram is re-focusing on photos, having pushed Reels too heavily. This renewed focus and more community-led new features could re-invigorate organic reach.
Stat of the month
Just 1% of social media users only use one platform. That means that if we want to reach our audience, we need to think about distributing our content across multiple channels.
The chart below takes a moment to digest, but it is really useful in helping you plan for the other platforms you might want to re-purpose your content to.
Taking the example below, if Instagram is the primary channel you focus on, it’s helpful to know that 82% of Instagram users are also using Facebook and 75% are using YouTube - meaning that we could maximise the chances of our content being seen if we repurpose our Instagram content across these two channels.
Tip of the month
In a similar vein to the stat above, ‘repurposing’ is a simple way to maximise the impact of your content across multiple platforms.
Of course, that seems pretty obvious, but publishing written content across platforms is not just a pretty simple thing to do, it seems to be working well, too.
With all of the talk of Reels, Shorts and TikTok, it’s easy to forget the humble text post, but creators are increasingly realising the power of the written word, repurposed across even the non-traditional text-based platforms.
Check out the 3 examples below,
A screenshot of a Tweet posted on LinkedIn
A text-based Instagram post
A screenshot of a Tweet posted on TikTok as a video
Quote(s) of the month
This a timeless reminder that ‘focus’ is an essential part of any social media strategy.
Your task; answer this question; ‘What do you want to be known for?’
Content ideas
here are 5 evergreen content ideas that can work for any business. Click the image to view them all.
These ideas focus on what I see as the 3 core components that any good social media content should have.
1️⃣ They focus on the audience
2️⃣ They are relatable
3️⃣ They prioritise interaction
Post templates
Want some post templates that you can pick up and run with? Jordan’s created some social posts for you to remix and repurpose. Click on the links below to edit and work with the post concepts you like.
Catch up on this month’s social media strategy session
Instagram has been keeping us all on our toes over the two years. So here's our take on how any small business can make IG work.
Watch the recap below to discover;
🚨 Instagram trends, data and new features to inform your strategy
💡 12 content ideas that can work for any business
👀 How you can bring this all together through Adobe Express
You can catch up on all live strategy sessions and social updates on the Adobe Express YouTube
Upcoming events
Stay up to date on strategy, tips and updates with our live shows. Watch live or on-demand on the Adobe Express YouTube channel
March 14th, 4 pm (UK): How any small business can succeed on LinkedIn (with special quests LinkedIn themselves)
March 28th, 4 pm (UK): March social media update.
That’s it! We really hope you found this edition helpful and we’ll see you same time next month!
Thank you 🙌
We’re always love chatting about and helping on all things social media. Feel free to connect and message us at @jordandeneellis and @andyrlambert
Jordan and Andy
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